What's this about a store?
It’s been a long time coming.
It was certainly in the works at the back of my mind, but it wasn’t my plan for the year. But neither was the year we’re all having.
In a strange way, the conception of this store is my personal silver lining during this time of stillness.
I’ve always wanted to have a singular place where I can offer my artwork but I didn’t want to use a generic mainstream service where I wouldn’t know the ins and outs of the production process.
It didn’t sit right with me.
I wanted to do it on my terms.
If I’m going to sell something and put my name to it, I want to make sure that the output is the best it can possibly be.
Over the last while, I’ve been dropping vague posts on my social channels about opening my very own art store, but I felt I needed to give a little bit more detail and the thought process behind it before launch.
The artwork is printed on the highest quality of fine art papers from the revered German paper manufacturer Hahnemühle. The prints are made using the giclée method on best-in-class printers at a facility in the UK.
These printers use a higher quality of fade-resistant, archival, pigment-based inks. This results in an unbeatable archival lifespan of 80 years in daylight, and 200 years in darkness.
Technical jargon aside:
It’s exceptionally high quality.
Made to order. Made to last.
Made everywhere I go.
Printed in the UK.
It is often said that approximately 100 pairs of hands touch our clothes before they reach us. I think it is quite the same for art, if not more.
Behind the artwork lie the combined fruits of labour from people of many different nationalities and creeds.
This includes German paper manufacturers, British printers and packaging companies, Japanese photographic equipment, American retouching software, the different people present in the making of the artwork, the people who modelled for the photos, and then there’s me.
But then there’s also you – the art begins its function the moment it is considered.
If something is worth doing, it’s worth doing well.
It is a personal motto I try to live by, and it’s a philosophy that I want to apply to this store as well.
I believe that no product in my store should come at the cost of the environment. That’s why I’ve worked hard to offer you artwork in the most sustainable form possible.
I’ve partnered with UK’s only Fine Art printing service that is 100% carbon neutral. This means that carbon emissions that their business is responsible for - including production, deliveries, cloud storage, energy, and travel - are all offset.
The same will apply to future items available on the store. Sustainability and ethical production at the core. Slowing down consumption with limited runs of high-quality goods meant to last.
If sustainable fashion can do it, sustainable art should follow.
This is all giving me solid vibes,
but what else you got mate?
Aside from editioned art prints in the current phase, the store will soon also stock high-end limited edition merchandise, Lightroom and CaptureOne preset packs, and eventually technical workshops covering various areas of production and retouching.
Something for everyone.
And one more thing:
I don’t like last-minute fees, so I’ve chosen to get rid of them.
All shipping will be free worldwide, always.
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