Bearfoot is a boutique multi-media production company based in Kilkenny, in the South East of Ireland. The focus of this project was to design their identity.
As Bearfoot is a production company working in a variety of mediums, it was important to showcase their values without being too clinical or cliché.
The symbolism of the bear aims to represent not only the animal's resilience but also its adaptability to different surroundings and challenges - characteristics the company seeks to emulate in the work they do.
Drawing on inspiration from this crossover, the identity aims to focus on the balance between the textural elements of nature and technology.
art direction + design:
photographer + art director