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Breast Cancer Isn't Just Pink

Marie Keating Foundation

Photography

2020

Breast Cancer Isn't Just Pink, is a new campaign to mark Breast Cancer Awareness Month which acknowledges that everyone's breast cancer journey is unique and individual and can, at times be filled, with dark and difficult moments.

It's a kaleidoscope of different emotions and experiences so why would breast cancer be just pink?

For this campaign, I wanted to focus primarily on portraying the character of each individual. By retaining a shallow focus through the set of images, I aimed to add prominence to each person's eyes, allowing for a more authentic and intimate perspective.

agency:
Nudge Digital

production company:
The Reelists

photography
:
Adrian Wojtas

assistant:
Anita Hopkins

direction:
Anna Rodgers

production:
Tommy Flavin, Gemma Stack, Kevin O'Regan

make-up + hair:
Meghan Mc Dermott

adrian wojtas
photographer + art director

©2020 adrian wojtas.
all rights reserved.