Breast Cancer Isn't Just Pink

PHOTOGRAPHY

2020

PHOTOGRAPHY

2020

Breast Cancer Isn't Just Pink

Breast Cancer Isn't Just Pink is a new campaign to mark Breast Cancer Awareness Month which acknowledges that everyone's breast cancer journey is unique and individual and can, at times be filled, with dark and difficult moments. It's a kaleidoscope of different emotions and experiences so why would breast cancer be just pink?

For this campaign, I wanted to focus primarily on portraying the character of each individual. By retaining a shallow focus through the set of images, I aimed to add prominence to each person's eyes, allowing for a more authentic and intimate perspective.

CLIENT     MARIE KEATING FOUNDATION
AGENCY     NUDGE DIGITAL

PHOTOGRAPHY     ADRIAN WOJTAS
ASSISTANT     ANITA HOPKINS
DIRECTION     ANNA RODGERS
PRODUCTION     TOMMY FLAVIN + GEMMA STACK + KEVIN O'REGAN
MAKE-UP + HAIR     MEGHAN MC DERMOTT